搜索引擎优化教程(LYNDA.COM SEO LINK BUILDING IN DEPTH)[光盘镜像]

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资源信息： 中文名: 搜索引擎优化教程 英文名: LYNDA.COM SEO LINK BUILDING IN DEPTH 资源格式: 光盘镜像 主讲人: Peter Kent 发行日期: 2012年10月26日 地区: 美国 对白语言: 英语 文字语言: 英文 概述:

语言：英语 网址：http://www.lynda.com/Git-tutorials/Git-Essential-Training/100222-2.html 类别：教程 由Lynda出品的分布式版本控制系统Git基础教程。 教学时长：2小时27分钟， 主讲：Peter Kent 　　SEO（Search Engine Optimization）搜索引擎优化的英文缩写，是指通过采用易于搜索引擎索引的合理手段，使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好（Search Engine Friendly），从而更容易被搜索引擎收录及优先排序从属于SEM（网络营销）。通过SEO这样一套基于搜索引擎的营销思路，为网站提供生态式的自我营销解决方案，让网站在行业内占据领先地位，从而获得品牌收益。SEO可分为站外SEO和站内SEO两种。 SEO的主要工作是通过了解各类搜索引擎如何抓取互联网页面、如何进行索引以及如何确定其对某一特定关键词的搜索结果排名等技术，来对网页进行相关的优化，使其提高搜索引擎排名，从而提高网站访问量，最终提升网站的销售能力或宣传能力的技术。作者Peter Kent介绍了链接如何影响网页排名，揭示了成为一个优秀的入站链接的属性。课程还评估了相互的联系;通过新闻发布，博客和文章的链接建设;利用搜索引擎高质量的链接和友好的重要性。 There are two sides to search engine optimization (SEO): on-page and off-page optimization. Off-page means getting links from other websites to point back to your site, which strengthens your site's position in search engine results. In this course, author Peter Kent dissects the anatomy of a link, explains how links affect page ranking, and reveals the properties that make an excellent inbound link. The course also evaluates reciprocal linking; link building via press releases, blogs, and articles; and the importance of using quality links that are search-engine friendly. Topics include: Understanding Google PageRank results Analyzing links Building local and directory links Working with article syndication services Creating link bait Distributing links of social networks Buying links: the pros and cons

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目录: Introduction 8m 19s Welcome 1m 53s How the search engine killed the web directory 3m 47s How link analysis revolutionized web search 2m 39s 1. Link Basics 46m 0s Exploring the anatomy of a link 7m 14s Not just PageRank: Understanding what links do for your site 4m 9s Explaining Google PageRank 7m 43s Looking at PageRank in practice 3m 1s Exploring keywords and Google bombs 6m 47s The perfect link 6m 13s Dealing with problem links 3m 19s Analyzing links 7m 34s 2. Building Links 1h 2m Exploring the two types of links 5m 11s Grabbing low-hanging fruit 3m 13s Fostering a "think links" mentality 2m 26s Working with "local" pages and directory links 4m 17s Reciprocal linking: Is it worth the trouble? 3m 57s Creating press releases 4m 11s Working with article syndication 5m 39s Working with bloggers 5m 39s Creating link bait 4m 36s Examining social networking links 6m 46s Getting more links 6m 4s Working with linking software 2m 28s Exploring Penguin: The new link approach from Google 7m 39s 3. The Link Game 27m 16s Buying links: Pros and cons 5m 5s When is paying for links buying links? 4m 21s Finding link services 5m 58s Understanding linking jargon 8m 3s Questions to ask 3m 49s Conclusion 3m 27s Next steps for linking 3m 27s 代码 JWARE Proudly Presents: Lynda.com - SEO: Link Building in Depth Release Type: Bookware Supplier: JWARE Cracker: JWARE Packer: JWARE Protection: DRM Publisher URL: http://www.lynda.com/ Publisher: Lynda.com Publication date: 26/10/12 Release date: 28/10/12 Description: There are two sides to search engine optimization (SEO): on-page and off-page optimization. Off-page means getting links from other websites to point back to your site, which strengthens your site's position in search engine results. In this course, author Peter Kent dissects the anatomy of a link, explains how links affect page ranking, and reveals the properties that make an excellent inbound link. The course also evaluates reciprocal linking; link building via press releases, blogs, and articles; and the importance of using quality links that are search-engine friendly.